Superformula to fight Cancer

Helping Superheroes save children in the real world.

How can we make cancer treatment a little less frightening for a child?
By turning it into part of a superhero story.

In partnership with A.C.Camargo Cancer Center and Warner Bros., we showed children that even their favorite heroes face difficult battles and need help to recover. Chemotherapy became a “Superformula,” giving children a new way to see their treatment: as a source of strength.

How can we make cancer treatment a little less frightening for a child?
By turning it into part of a superhero story.

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Superformula Comic Books

Helping kids see their own strength through their heroes.

Beyond transforming the hospital, we created original comics in which Justice League heroes faced battles mirroring the children's own, receiving the "Superformula" to regain their strength. Shared with children at A.C.Camargo Cancer Center, the stories brought superheroes into their world, helping them approach treatment with greater courage and hope.