4RunnerLandia

We gave away a 4Runner. And the land to drive on.

What’s better than winning a 4Runner?
Winning your own piece of America to explore with it.

To launch the 2025 4Runner, we gave one lucky winner a brand-new truck and a real plot of land, anywhere in the U.S., chosen by them.

Then we made the land itself the advertising. Real listings on platforms like Realtor.com became invitations to enter, while creators spread the idea across social.

One winner got the keys and the land. Because the best thing you can give to a 4Runner is somewhere to go off-road.

What’s better than winning a 4Runner?
Winning your own piece of America to explore with it.

To launch the 2025 4Runner, we gave one lucky winner a brand-new truck and a real plot of land, anywhere in the U.S., chosen by them.

Then we made the land itself the advertising. Real listings on platforms like Realtor.com became invitations to enter, while creators spread the idea across social.

One winner got the keys and the land. Because the best thing you can give to a 4Runner is somewhere to go off-road.

The winner

Her 4Runner came with acres of extra space.

Meet Lauren Paulet Miller, the lucky winner picked from over 25,000 entries. An outdoor lover with an even bigger plan: use her new 4Runner to find the perfect piece of land and turn it into a place where more people can experience the outdoors. So what started as a crazy idea to give away a 4Runner and a piece of America ended up putting both in the hands of someone ready to make the most of them. Not bad for something she found scrolling through Instagram.